The Person Behind The Verdicts.
Undercorrect is written by Evan Taylor. This page is the only place on the site that's about him.
The short version: I run Market Correct, a performance marketing agency. The full resume, brand roster included, is on the author page. Undercorrect is a property of Market Correct LLC and it's the personal side of the business. It exists because most review content is secretly an ad, and I got tired of reading it.
When a verdict says “kept it,” that means the thing is still in daily use or the bottle is actually empty.
Topics follow whatever I'm actually using right now. AI tools and agents, the marketing tech I use at the agency, tequila and bourbon, and the occasional car or couch. The through-line isn't a category. It's that every post ends with a verdict someone can act on.
Disclosed, every time.
If a link pays a commission or a product came through a partner, the post says so up front.
A month minimum.
No launch-day takes. A verdict lands only after the thing has survived real daily use.
Verdicts stay honest.
When something breaks, gets worse, or gets beaten, the post gets updated and says so.
Now
Last updated May 2026- WritingThe long Performance Max piece, finally.
- AuditingMeasurement for a DTC client.
- RereadingThree AI papers that keep earning it.
- FailingTo teach the cat the word “off.”
Disagree With A Verdict?
Good. Send the counterargument. The best corrections get added to the post, with credit.