Every review ends with a verdict

Always Biased. Never Neutral.

Bias earned the hard way, by living with the thing day in, day out. Verdicts get filed after months of use, not after a launch-day embargo lifts.

Every Post, Every Verdict.

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House rules

How every review works
  • Every review says exactly where the product came from.
  • Nothing gets a verdict before a month of real use.
  • Verdicts get updated when the thing breaks.
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What I'm working on now

Updated this week

A long Performance Max piece in drafts, a DTC measurement audit at $40k a day, and a cat that still refuses to learn the word “off.”

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